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Friday, April 15, 2011

The MOTO Zombie


Motorola has been the pioneer of it's industry. It holds the credit for manufacturing the first ever walkie-talkie. It has seen immense success with devices like the MOTO RAZR which sold millions world wide. After a few management mishaps Motorola seems to be back on track. Well, most of this rejuvenation is a result of the fact that Motorola is now on the Android band wagon and the leadership of Mr. Sanjay Jha.


The very fact that Motorola is in direct competition to Apple Inc. in mobile phones and tablets shows how it's back in the game. It's done a great job with devices like the Atrix and XOOM this year. The Atrix is a very impressive device which works on Froyo though has MOTO-Blur atop. In terms of hardware it is a geeks dream. With a 4-inch display, dual-core processor,  finger-print reader, two cameras and 1 GB memory, the Atrix is now an industry benchmark. The Android OS has a very unique experience on the Atrix and hence it is the best Android device out there.


Motorola XOOM is certainly a great device with a lot of potential but kinda falls short or I must honestly say lags far behind the experience on an iPad.


This is the part where I explain why I called Motorola a zombie. This analogy is to emphasize on the fact that Motorola does come up with some very functional devices but does not have the utopian ease of use in them. That's primarily because they do not make their own software, so unlike Apple. Just like a Zombie moves around but has no soul. Nokia is a similar company that ditched it's famous (read infamous) symbian platform and has tied up with Microsoft. Let's just hope it's not a zombie and makes effective use of the features of Windows Phone 7, especially hardware acceleration. Samsung certainly does a better job than Motorola in developing custom UI, or custom OS if I may. However, they suck at supply-chain management and bringing their products into stores at the right time. Nevertheless, Samsung has to be commended for undergoing complete redesign of it's Galaxy Tab 10.1 after the launch of the iPad 2. It is now the slimmest and lightest tablet on the planet. Can't wait to see how Honecomb fairs on this beauty! RIM deserves praise for sticking to it's platform and of course adapting QNX for the playbook. The best part is that the playbook is gonna 'play' Android apps. How cool is that?


Coming back to the MOTO (Motto) of this post. Motorola is assumably in the race but has to buckle up. It does a good job with operator collaborations implying wise choice of AT&T. Though has a long way to go to enable a seamless experience on it's devices, it does seem to be on right path.

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